Fifty Percent Of Your Client Will Buy Dental Plans If You JUST ASK
Gordon Marketing wouldn't offer dental plans for 25 years because we felt that they were not a very good proposition for the client. That...
How To Talk to Clients About Your Commission
I don't know why it is so hard to talk about commissions with our clients, but I know that almost NO ONE brings up the subject and that...
Why Can't Insurance Companies Retain Their Sales Representatives?
It is endlessly frustrating to get a new representative for an insurance carrier every year. Having been in business for 37 years, I...
CMS Backs Off Uplines
The Medicare Marketing Guidelines that were proposed in late January 2017 under the Obama Administration had a little bomb waiting for...
Less Is More and How to Down Sell
Up-Selling is all the rage in sales and we can probably trace it back to McDonalds. No, I don't want want the second apple pie for 10...
Selling YOURSELF on The Telephone
How to make your phone Sales "Stickier" comes down to telesales agents taking the time to share more of their selves with the client. If...
Insurance Marketing and Trump
You can’t beat President Trump for making headlines and polarizing opinions on absolutely.and.topic. Which makes him 100% unsafe for a...
Creepy Titles and Title-Creep How the C-Suite Lost Its Luster
The C-Suite is slang for a collection of terms designed to denote a corporation’s most important, senior executives. But lately it has...
